Theta Labs and NHL’s Vegas Golden Knights partner on NFT fan experiences

Theta Labs and the NHL’s Vegas Golden Knights announced a partnership on Jan. 16 that will introduce new NFT-based completely fan experiences.

Mitch Liu, co-founder and CEO of Theta Labs, acknowledged:

“The arena of sports activities is evolving, and we are on the forefront of this commerce with the Vegas Golden Knights. Our imaginative and prescient extends previous offering keen experiences to expand the crew’s attain … This technique is reworking the very essence of fan interplay, paving new paths for monetization, and reshaping the worldwide sports activities landscape.”

The leisure of the clicking launch means that the Vegas Golden Knights will launch a series of NFTs on the ThetaDrop NFT market.

Fans will seemingly be in a position to impart these NFTs on-line and in-person one day of particular Golden Knights dwelling games for free. Those NFTs will free up bag admission to to recreation tickets, autographed memorabilia from crew contributors, and VIP moments collectively with photo ops and press convention admissions. One explicit different contains bag admission to to a 75-guest non-public viewing lounge on the Las Vegas Strip.

The Golden Knights are critical for their 2023 Stanley Cup victory, setting up the crew as last year’s NHL Champions. The partnership targets to captivate the Golden Knight’s fan atrocious and introduce new solutions of monetization for the sports activities industry, based completely on basically the latest press launch.

Theta is without doubt one of many pause 75 crypto initiatives

Theta Labs is a blockchain and Web3 project that offers a subsequent-skills video, AI, and leisure platform. The project has got partnerships with masses of firms collectively with Samsung, Fuse Media, and Google Cloud.

The platform’s most active apps encompass decentralized token swaps equivalent to ThetaSwap, and NFT marketplaces equivalent to OpenTheta and ThetaDrop.

The THETA token on the second has a market cap of $1.08 billion, making it the 72nd greatest cryptocurrency by market cap, based completely on CoinGecko. The asset is up up 3.5% over 24 hours, pretty outperforming the crypto market’s 1.3% gains.