Oreo parent company Mondelēz International joins Hedera Council to drive DLT adoption

Mondelēz Global, the global meals and snacking powerhouse in the support of iconic producers just like Oreo, Cadbury, and Toblerone, has formally joined the Hedera Council, primarily primarily primarily based on a Feb. 14 press open.

Below the partnership, Mondelēz will leverage the Hedera blockchain to crimson meat up digital transformation, provide chain administration, and customer engagement.

The Hedera Council, consisting of over 30 diversified organizations, governs the Hedera network, a public ledger designed for decentralized financial activities.

Mondelēz Global’s entry into this consortium highlights its dedication to embracing digital innovation and making improvements to industry processes by adopting Web3 and DLT applied sciences.

Riding DLT adoption

By becoming a member of the Council, Mondelēz Global objectives to stumble on and produce DLT-primarily primarily primarily based recommendations on the Hedera network. The partnership will enable the firm to present initiatives to enhance the actual person trip and optimize provide chain processes.

The collaboration is poised to streamline operations and foster innovation internal the firm’s huge network, which spans over 80 countries and employs roughly 91,000 people worldwide.

To boot to to its partnership with Hedera, Mondelēz Global has initiated a collaboration with SKUx, a fintech and funds platform, to present a digital rate option that enhances particular person provide experiences.

The challenge represents the first exact-world utility of DLT in tracking the provision chain of particular person-packaged items (CPG) and digital rate-primarily primarily primarily based affords, environment a original long-established for transparency and effectivity in the commerce.

Hedera’s rising ecosystem

In most contemporary months, Hedera has announced a lot of necessary partnerships, including a collaboration with Hitachi The usa, Ltd. The alliance objectives to lift Hitachi’s industrial recommendations abilities into the Hedera ecosystem, promising to stumble on live-to-live provide chain and sustainability recommendations on the DLT platform.

Hedera has also entered a $250 million partnership with the Saudi Ministry of Investment. This five-year settlement objectives to catalyze the boost of Web3 applied sciences and deep tech in Saudi Arabia by launching the DeepTech Endeavor Studio in Riyadh.

The initiative is anticipated to urge innovation during a lot of sectors, including AI, blockchain, and other emerging applied sciences, reinforcing Saudi Arabia’s dedication to diversifying its financial system and cutting back its reliance on rude oil.

These collaborations will crimson meat up Hedera’s attach in the blockchain and DLT space and highlight the network’s functionality to abet huge-ranging applications during varied industries.