When individuals embark on their financial journeys with Betterment, a cornerstone of their experience lies in the ability to meticulously define and pursue specific investment goals. This sophisticated platform empowers users to establish an unlimited array of savings objectives, each tailored to individual aspirations. During the creation of a new investment goal, users are prompted to articulate the anticipated time horizon for its achievement and to select from a defined spectrum of goal types. These classifications are not arbitrary; they serve as critical inputs that inform Betterment’s algorithmic approach to crafting personalized investment strategies.
Beyond traditional investment vehicles, Betterment also facilitates the establishment of cash goals through its integrated Cash Reserve offering and cryptocurrency goals via its dedicated Crypto ETF portfolio. While these distinct asset classes represent valuable components of a diversified financial plan, the allocation advice methodology discussed herein is specifically calibrated for conventional investment goals, excluding these specialized offerings.
For the vast majority of investment goals, with the notable exception of Emergency Funds, the interplay between the projected time horizon and the chosen goal type is paramount. This combination provides Betterment with crucial insights into the user’s intended timeline for accessing the funds and their anticipated withdrawal strategy. For instance, a user saving for a major purchase might plan for a full, immediate liquidation of assets, whereas someone investing for retirement would likely opt for partial, periodic liquidations over an extended period.
Emergency Funds, by their very nature, operate under a different paradigm. They are designed to address unforeseen financial exigencies, rendering a fixed time horizon impractical. Consequently, while Betterment may assign a default time horizon to facilitate initial saving and deposit guidance, this designation does not influence the recommended investment allocation for such funds. This is a deliberate design choice, acknowledging the inherent unpredictability of emergency expenses in terms of both their timing and magnitude.
For all other investment goals that possess a defined time horizon, Betterment formulates a recommended investment allocation. This bespoke strategy is meticulously developed by projecting a wide range of potential market outcomes and then averaging the performance of the most favorable risk levels across the 5th to 50th percentiles. This data-driven approach aims to balance potential growth with a prudent management of risk. In the case of Emergency Funds, the recommended allocation is designed to foster growth potential while simultaneously mitigating the risk of significant drawdowns that could deplete essential liquidity beyond a predefined buffer.

Tailoring Investment Allocations to Goal Types and Time Horizons
Betterment’s strategic approach to investment allocation is fundamentally linked to the specific characteristics of each user’s financial goals. The platform categorizes goals and provides distinct allocation ranges based on the user’s input regarding time horizon and intended use of funds.
Investment Allocation Ranges for Key Goal Types (Excluding Emergency Funds):
| Goal Type | Most Aggressive Recommended Allocation | Most Conservative Recommended Allocation |
|---|---|---|
| Major Purchase | 90% stocks (33+ years) | 0% stocks (time horizon reached) |
| Education | 90% stocks (33+ years) | 0% stocks (time horizon reached) |
| Retirement | 90% stocks (20+ years until retirement age) | 56% stocks (retirement age reached) |
| Retirement Income | 56% stocks (24+ years remaining life expectancy) | 30% stocks (9 years or less remaining life expectancy) |
| General Investing | 90% stocks (20+ years) | 56% stocks (time horizon reached) |
As the provided table illustrates, a general principle governs Betterment’s allocation strategy: the longer the anticipated time horizon for a goal, the more aggressive the recommended investment allocation tends to be. Conversely, shorter time horizons necessitate a more conservative approach. This dynamic adjustment over time is referred to as a "glidepath," representing how the recommended allocation for a specific goal evolves as the target date approaches.
Understanding the Glidepath: A Visual Representation of Evolving Investment Strategies
Betterment visualizes these evolving investment strategies through detailed glidepath charts, offering a clear depiction of how asset allocation shifts over time for different goal types.
Glidepath for Major Purchase and Education Goals:
The glidepath for "Major Purchase" and "Education" goals typically exhibits a pronounced downward trend in stock allocation as the user approaches the target date. For very long time horizons, exceeding 33 years, an aggressive allocation of up to 90% in stocks may be recommended to maximize growth potential. However, as the goal’s completion date draws nearer, the allocation progressively shifts towards more conservative assets. By the time the user reaches the defined time horizon, the recommended allocation can decrease to 0% in stocks, indicating a complete shift to capital preservation for immediate use. This steep decline reflects the urgency of preserving capital for these near-term financial objectives, where market volatility poses a greater risk to the principal.

Glidepath for Retirement and Retirement Income Goals:
The glidepath for "Retirement" and "Retirement Income" goals presents a more nuanced trajectory, acknowledging the extended nature of these financial objectives and the likelihood of ongoing income needs. For retirement savings, an aggressive allocation of up to 90% in stocks is typically recommended for individuals with 20 or more years until their planned retirement age. As retirement approaches, this allocation gradually becomes more conservative. Upon reaching the target retirement age, the recommended allocation may settle at around 56% in stocks.
The "Retirement Income" goal, which often involves drawing down assets for living expenses, follows a distinct glidepath. For individuals with 24 or more years of remaining life expectancy, an allocation of approximately 56% in stocks might be advised. As life expectancy shortens to nine years or less, the recommended stock allocation decreases to around 30%. This strategy aims to balance the need for continued growth to support a longer lifespan with the imperative of reducing volatility to ensure a stable income stream in later years. The visual representation of these retirement glidepaths, such as the example showing a hypothetical client living to age 90, underscores the long-term perspective embedded in these strategies. It’s important to note that such illustrations are based on hypothetical scenarios and do not guarantee future performance, as actual results are subject to market fluctuations and individual circumstances.
Glidepath for General Investing Goals:
The "General Investing" goal, often characterized by its flexibility and longer-term outlook, also features a distinct glidepath. For individuals with 20 or more years until their intended withdrawal, an aggressive allocation of up to 90% in stocks is generally recommended. As the time horizon shortens and approaches the point of withdrawal, the allocation becomes more conservative, potentially reaching 56% in stocks by the time the goal’s horizon is met. This glidepath allows for significant growth potential over extended periods while gradually de-risking as the funds become more accessible.
The "Auto-Adjust" Feature: Proactive Risk Management
Recognizing the complexities of actively managing investment allocations, Betterment offers an "auto-adjust" feature designed to automatically manage the risk associated with a goal’s portfolio. This feature proactively modifies a goal’s allocation to become progressively more conservative as the investment timeline nears its end. The adjustments are made incrementally, creating a smooth and predictable glidepath.

The auto-adjust feature is available for investment goals with an associated time horizon, excluding Emergency Fund goals, the Target Income portfolio built with BlackRock, and the Goldman Sachs Tax-Smart Bonds portfolio. It can be applied to a variety of Betterment’s core portfolio offerings, including the Betterment Core portfolio, SRI portfolios, Innovation Technology portfolio, Value Tilt portfolio, and the Goldman Sachs Smart Beta portfolio. By enabling this feature during the acceptance of a recommended allocation, users can delegate the task of rebalancing to Betterment’s algorithms. This process utilizes both reactive rebalancing (adjusting when market movements deviate from the target allocation) and proactive rebalancing (anticipating future shifts) to maintain the portfolio’s alignment with the recommended glidepath.
Adjusting for Individual Risk Tolerance: The Power of User Choice
While Betterment’s recommended allocations and glidepaths are grounded in robust data analysis and a concept termed "risk capacity"—the extent to which a goal can withstand financial setbacks based on its time horizon and liquidation strategy—users retain the ultimate authority over their investment decisions. The platform provides an interactive slider tool that empowers clients to fine-tune their investment allocations, moving between different percentages of stocks and bonds until they identify an allocation that aligns with their personal comfort level for potential growth and risk.
Betterment categorizes risk tolerance into five distinct levels, allowing users to visually select their preferred balance between growth potential and capital preservation. This feature acknowledges that while algorithmic recommendations provide a strong foundation, individual psychological comfort with market fluctuations plays a crucial role in long-term investment success. By offering this degree of customization, Betterment ensures that its investment strategies are not only data-driven but also deeply personal, fostering greater confidence and adherence to financial plans.
The implications of these sophisticated allocation strategies are far-reaching. For individuals, it translates to a more structured and potentially more successful approach to achieving their financial aspirations, from short-term purchases to long-term retirement security. By automating and personalizing the investment process, Betterment aims to democratize access to sound financial planning principles, making it more accessible and less intimidating for a broad spectrum of investors. The continuous refinement of these methodologies, coupled with user-centric features, positions Betterment as a significant player in the evolving landscape of digital wealth management.












