The Smarter Web Company Eyes £15-25 Million Bitcoin Treasury Raise
The Smarter Web Company, a prominent United Kingdom-based firm renowned for holding the largest publicly traded corporate Bitcoin treasury in the country, has officially confirmed its intention to introduce a novel class of preferred shares intrinsically tied to its digital asset reserves. Disclosed via a Regulatory News Service (RNS) announcement on September 11, 2026, the strategic maneuver represents a major milestone in corporate finance and cryptocurrency treasury management.
Subject to regulatory endorsement by the Financial Conduct Authority (FCA), the company intends to list the new financial instrument under the reserved ticker symbol “MORE.” Through this potential initial public offering (IPO), the firm aims to raise between £15 million and £25 million. Capital generated from the offering will be directly channeled into accelerating the company’s ongoing Bitcoin accumulation strategy, a long-term corporate roadmap colloquially recognized as its 10-Year Plan.
If successfully executed, the offering would establish a corporate finance precedent within the United Kingdom. According to company disclosures, no other UK-incorporated enterprise has previously issued a sterling-denominated, London Stock Exchange (LSE) Main Market perpetual preferred share explicitly backed by a corporate Bitcoin treasury. This unique capital structure is designed to appeal to a wider demographic of institutional and retail investors seeking indirect exposure to digital assets through a traditional equity framework, all while reinforcing the company’s aggressive balance sheet strategy.
Evolution from Web Design to Corporate Bitcoin Pioneer
The trajectory of The Smarter Web Company offers a compelling study in corporate transformation. Originally established as a conventional web design and digital services agency, the firm underwent a strategic metamorphosis to embrace cryptocurrency as its primary reserve asset. This pivot mirrors a broader global trend of corporate treasury diversification, spearheaded internationally by pioneers such as MicroStrategy in the United States and replicated by various European entities.
Through disciplined capital allocation and successive fundraising efforts, The Smarter Web Company has successfully accumulated a substantial digital footprint. Today, the corporate treasury holds approximately 2,747 BTC. At prevailing market valuations, this holding cements the organization’s status as the largest publicly listed corporate holder of Bitcoin in the United Kingdom.
The decision to transition from a service-oriented operational model to an asset-heavy treasury strategy has fundamentally altered the firm’s financial profile. By tying its underlying enterprise value closely to the performance and long-term appreciation of Bitcoin, management has positioned the company as a hybrid between a traditional digital services business and a proxy cryptocurrency holding vehicle. The proposed issuance of the “MORE” preferred shares represents the logical next phase of this evolution, allowing the firm to scale its digital asset reserves without over-diluting existing ordinary shareholders or taking on burdensome conventional debt.
Structure and Terms of the Proposed Preferred Shares
The financial architecture of the proposed “MORE” preferred shares has been structured to offer distinct characteristics that differentiate them from standard equity instruments. Once the regulatory prospectus receives formal sign-off from the FCA and the potential IPO proceeds, the securities will trade on the non-equity and non-voting equity category of the Official List.
A primary feature of the preferred shares is the inclusion of a cumulative variable rate weekly dividend. This mechanism is designed to provide income-seeking investors with regular returns derived from the broader financial performance of the underlying business operations and treasury strategies. Furthermore, in the hypothetical event of corporate liquidation, holders of the preferred shares will maintain a liquidation preference, entitling them to priority claims on corporate assets ahead of ordinary shareholders.
To maintain corporate governance stability and strategic flexibility, the preferred shares will carry no voting rights at general meetings. This distinction ensures that control of The Smarter Web Company remains firmly with the holders of its ordinary shares, preventing voting dilution while still opening up a fresh liquidity channel. Additionally, the company retains discretionary rights to redeem the preferred shares at future dates, granting management the agility to adapt to shifting macroeconomic conditions, regulatory landscapes, and cryptocurrency market cycles.
Leadership Perspectives and Strategic Flexibility
Addressing the markets following the RNS disclosure, Chief Executive Officer Andrew Webley emphasized the profound significance of the announcement for the organization’s future roadmap. In a public statement shared via social media and official corporate channels, Webley contextualized the initiative within the broader framework of the firm’s financial evolution.
“Today’s announcement marks an important step for The Smarter Web Company,” Webley stated. “Subject to approval of the Prospectus by the FCA, launch, and all conditions to the Possible IPO being satisfied, we expect the proposed Preferred Shares to be the first of their kind in the UK: a pounds-denominated perpetual preferred share backed by our Bitcoin treasury.”
Webley further elaborated that the innovative structure provides the executive team with enhanced financial flexibility. By diversifying the company’s funding sources beyond traditional debt markets and standard equity issuances, the firm can navigate volatile market environments with greater resilience. Whether cryptocurrency markets experience bullish expansion or bearish consolidation, the dual-class structure ensures that management retains the necessary tools to fund ongoing Bitcoin acquisitions without compromising the foundational balance sheet.
Corporate Timeline and General Meeting Details
The realization of the "MORE" preferred share listing remains contingent upon several critical regulatory and corporate milestones. The immediate hurdle involves securing formal approval of the prospectus from the Financial Conduct Authority. Once the regulatory body grants its authorization, the company is slated to publish the comprehensive prospectus and issue a detailed update outlining the precise timeline for the share launch.
Concurrently, corporate governance procedures are underway to secure shareholder consent. The Smarter Web Company has officially issued a circular convening a General Meeting of Ordinary Shareholders. The gathering is scheduled for September 28, 2026, at 10:00 a.m., and will take place at the company’s corporate offices located at 160 Aztec West, Almondsbury, Bristol.
During this meeting, ordinary shareholders—whose shares carry a nominal value of £0.001 each—will vote on resolutions necessary to authorize the creation of the new preferred share class and facilitate the capital-raising initiative. Given the potential dilution of balance sheet priorities and the introduction of liquidation preferences, the outcome of this general meeting represents a critical checkpoint for the corporate leadership team.
Broader Market Implications and Regulatory Context
The initiative by The Smarter Web Company unfolds against a complex regulatory and macroeconomic backdrop in the United Kingdom. Financial authorities, including the FCA, maintain rigorous oversight regarding digital asset-related products offered to retail and institutional markets. By seeking listing approval on the Main Market of the London Stock Exchange under a recognized non-equity category, the firm is deliberately navigating the mainstream regulatory perimeter rather than pursuing decentralized or offshore alternatives.
This mainstream integration could serve as a litmus test for other British corporations contemplating similar treasury strategies. For years, United Kingdom capital markets have exhibited a conservative approach toward cryptocurrency exposure compared to their North American counterparts. If The Smarter Web Company successfully completes its £15 million to £25 million raise and establishes a liquid market for its Bitcoin-backed preferred shares, it could pave the way for a broader wave of corporate crypto adoption across the LSE.
Furthermore, the introduction of a sterling-denominated instrument tied to Bitcoin offers domestic investors a regulated avenue for digital asset exposure shielded from the direct complexities of self-custody or cryptocurrency exchange counterparty risk. Analysts will be closely monitoring the subscription levels of the offering, the stability of the weekly dividend payouts, and the overall market reception of the "MORE" ticker once trading commences.
As September 28 approaches, all eyes remain fixed on the upcoming general meeting and subsequent regulatory pronouncements from the FCA. Should the initiative clear these final hurdles, The Smarter Web Company will not only secure vital capital for its ambitious 10-Year Bitcoin accumulation plan but also etch its name into the annals of British financial history as the pioneer of crypto-backed preferred equity.
