GetWhys, an innovative artificial intelligence-powered customer intelligence platform, has successfully closed a $5.2 million Seed II funding round, bringing its total raised capital to approximately $8 million. This latest infusion of capital, exclusively announced to Crunchbase News, signifies a significant step forward in the company’s mission to transform how businesses understand and engage with their B2B clientele. The funding round was spearheaded by Epic Ventures, with substantial participation from CEAS Investments and Portland Seed Fund. Echoing the company’s prior success, existing investors Next Frontier Capital, Tuesday Capital, and Capital Eleven also reaffirmed their commitment by contributing to this round, underscoring strong confidence in GetWhys’ growth trajectory and disruptive potential.
The substantial backing from both new and existing investors highlights the burgeoning market demand for sophisticated customer intelligence solutions. In an increasingly data-driven business landscape, companies are grappling with the complexity of extracting actionable insights from vast amounts of qualitative information. GetWhys positions itself at the forefront of this challenge, offering a unique blend of human-driven research and advanced AI analysis to unlock deep customer understanding. This funding will be instrumental in scaling GetWhys’ operations, expanding its proprietary dataset, and further developing its AI capabilities to serve a growing roster of enterprise clients, including industry giants like Intel, Verizon, DocuSign, Mission Cloud (a CDW company), and Commvault.
A Deeper Dive into GetWhys’ Unique Approach to Customer Intelligence
At its core, GetWhys has cultivated a proprietary and continually expanding library of in-depth interviews with B2B software buyers. This meticulously gathered qualitative data forms the bedrock of its platform, which then employs AI to make this rich information searchable and actionable on a daily basis. The value of this dataset is inherently compounding; as more interviews are conducted and analyzed, the platform becomes an even more comprehensive repository of buyer insights.
Beyond its own curated research, GetWhys empowers its clients to integrate their internal intelligence, such as sales call transcripts and customer feedback, into the platform. This hybrid approach allows for a holistic view of customer interactions, bridging the gap between external market perceptions and internal operational data. The Boise, Idaho-based startup then leverages its AI engine to transform this raw buyer research into "go-to-market-ready" intelligence. This actionable output is designed to directly inform critical revenue team functions, including the drafting of compelling messaging, the creation of targeted content, and the development of effective competitive materials.
The company’s CEO and co-founder, Philippe Boutros, emphasized the transformative power of their AI-driven analysis. "By using AI, GetWhys is able to automate the most tedious parts of the research process, summarizing hundreds of hours of transcripts or videos," Boutros stated. He further elaborated on the unique value proposition: "The interviews give teams access to insights that usually do not exist publicly or in their internal docs. If a customer hits a gap, they can request net-new research, and we run and add those interviews back into the platform." This commitment to continuous data enrichment and customer-specific research further solidifies GetWhys’ position as a dynamic and responsive intelligence partner.
An intriguing aspect of GetWhys’ methodology, as revealed by Boutros, is the synergistic relationship between human expertise and artificial intelligence. While human researchers are responsible for the crucial task of gathering the foundational information through interviews, sophisticated large language models (LLMs) are employed to perform the complex analysis. This "human-in-the-loop" approach ensures both the accuracy and depth of the insights derived, while also leveraging the scalability and efficiency of AI.
Genesis of a Disruptive Vision: From Knowledge Base to Intelligence Powerhouse
The journey of GetWhys, founded three years ago by Philippe Boutros and his former Intel software engineering colleagues Viet Phan and Tyler Honsinger, has been one of strategic evolution. Initially, the trio envisioned building a comprehensive knowledge base for B2B buyers. However, their early experiences and market observations soon revealed a far greater potential.
Boutros’s tenure at a small market research consulting firm proved to be a pivotal learning experience. "Had I worked at a larger firm, I wouldn’t have had such firsthand experience managing customers such as Amazon, Google and Microsoft, or being taught how to sell," he shared. "I’d never have been able to really sink my teeth into what actually happens with research after the presentation." This hands-on engagement with high-profile clients and the practical application of market research provided invaluable insights into the persistent challenges faced by businesses in translating research into tangible business outcomes.
The landscape of artificial intelligence, particularly the advent of powerful large language models like ChatGPT, played a significant role in shaping GetWhys’ refined strategy. As Boutros observed the proliferation of LLM-based startups, many focusing on incremental tooling improvements within market research, he and his co-founders recognized an opportunity to pursue a more fundamental innovation. "Every person out there seemed to be starting some sort of large language model-based startup, including dozens in market research," Boutros noted. "All of them seem to be building some sort of tooling improvement, and we didn’t want to do that."
Their core insight was that LLMs, with their text-generating capabilities, could derive their most valuable output from two primary sources: the vast expanse of the internet’s text and a company’s proprietary data, particularly from sales calls. This led to a strategic pivot, focusing on the qualitative research expertise they had honed. Boutros and Honsinger, having invested approximately eight years and "many millions of dollars" in qualitative market research – a process involving interviewing individuals to uncover previously undocumented information, analyzing it, and reporting findings – identified a significant inefficiency. "We realized that we could build a research-based business with a new business model," Boutros explained. "Instead of collecting the same information time and time again for each customer, we could collect it once, and people could build off of that." This concept of a shared, continuously enriched dataset became the cornerstone of GetWhys’ unique offering.
Financial Milestones and Investor Confidence
The recent $5.2 million Seed II funding round builds directly upon the company’s initial $2.75 million Seed I round secured in February 2025. This brings the total funding to an impressive $8 million, a testament to the company’s rapid progress and market validation.
Epic Ventures, the lead investor in this latest round, expressed strong conviction in GetWhys’ potential. Craig Jeppson, Principal at Epic Ventures, highlighted the founders’ deep domain expertise. "GetWhys’ founders spent a decade in the trenches of B2B market research," Jeppson stated via email. "They understood that the bottleneck wasn’t the lack of data, but the speed and cost of turning that data into action." He further elaborated on the compelling traction observed: "When we saw them scale ARR 10x in nine months while displacing high-priced alternatives like GLG and Writer.com, it was clear they had captured lightning in a bottle. They aren’t just building a tool; they’re building a new operating system for GTM teams." This sentiment underscores the perception of GetWhys as not merely a software provider, but a foundational element for modern Go-To-Market (GTM) strategies.
The continued support from existing investors further validates GetWhys’ strategic direction and execution. Erika Nash, a Partner at Next Frontier Capital, elaborated on why her firm chose to increase its investment. "GetWhys is demonstrating a rare combination of speed, capital efficiency, and product depth early in its lifecycle," Nash remarked via email. She emphasized the platform’s distinct advantage: "What sets GetWhys apart is its proprietary, continuously compounding dataset of verified buyer insights, combined with workflows that turn those insights directly into GTM outputs. Most AI tools rely on generic or public data – GetWhys is grounded in real customer conversations, which leads to more accurate and actionable outputs." This highlights the critical differentiator of GetWhys’ data-centric, human-validated approach in a crowded AI market.
Growth Trajectory and Future Outlook
While specific revenue figures remain undisclosed, GetWhys has reported exceptional growth, with revenue increasing more than tenfold in the past year. The company currently serves "dozens" of customers, primarily large enterprises. Their business model features a flat annual platform fee, granting clients unlimited access to the platform’s features and its ever-expanding dataset.
Looking ahead, Boutros identified a key strategic objective for the current year: developing an offering tailored for smaller organizations. Currently, the platform’s robust capabilities and data depth are best suited for large enterprises, but the company aims to democratize access to its powerful intelligence tools for a broader market segment. This expansion will likely involve product adjustments or tiered pricing models to accommodate the needs and budgets of small and medium-sized businesses (SMBs).
The successful closing of this Seed II round positions GetWhys to accelerate its product development, enhance its AI capabilities, and expand its market reach. The company’s unique methodology, combining human-driven qualitative research with AI-powered analysis, addresses a critical gap in the market for actionable, deep customer intelligence. As businesses continue to prioritize customer understanding as a key competitive advantage, GetWhys is poised to play a pivotal role in shaping the future of B2B Go-To-Market strategies. The infusion of $5.2 million will undoubtedly fuel its mission to empower companies with unparalleled insights into their buyer personas, ultimately driving more effective sales, marketing, and product development efforts.
